McDonald's restaurants
Quick-service restaurants
2 conceptsMcDonald's restaurants are a global quick-service restaurant network operated through company-owned, franchised, developmental licensee, and affiliate structures.
ProductsMcDonald's
McDonald's product analyses
A tighter look at the products that matter most to McDonald's, along with the free, open, decentralized, or cooperative alternatives already creating pricing pressure and the original disruption concepts that could widen that pressure further.
Products
Where the moat actually touches users
These pages zoom into the products and services that matter most to each company, the alternatives already nibbling at them, and 3 structured disruption concepts across the current product set.
3 disruption concepts tracked0 documented exceptions
McDelivery
Restaurant delivery
1 conceptMcDelivery lets customers order McDonald's for delivery through the McDonald's app or delivery partners, with app orders linked to MyMcDonald's Rewards in participating markets.
Paper trail
Company-level source stack
These sources shaped the scoring and writing. The site is opinionated, but it should not behave like it is improvising facts in a dark room.
McDonald's Corporation 2025 Form 10-K
U.S. Securities and Exchange Commission · regulatory filing
Primary source for McDonald's franchised model, restaurant count, 2025 revenue, systemwide sales, operating income, operating margin, and strategy.
Reviewed 2026-05-26
McDonald (MCD) Market Capitalization
CompaniesMarketCap · market data
Market-data snapshot used for McDonald's May 2026 market capitalization and approximate registry rank context.
Reviewed 2026-05-26
McDonald (MCD) P/E Ratio
CompaniesMarketCap · market data
Market-data snapshot used for McDonald's trailing P/E ratio.
Reviewed 2026-05-26